CMS Opencart is suitable both for launching a small store and for a large marketplace. The platform offers a sufficient number of built-in features to create an e-commerce project from scratch.
CMS Opencart is suitable both for launching a small store and for a large marketplace. The platform offers a sufficient number of built-in features to create an e-commerce project from scratch.
These functionalities are available by default:
- adding an unlimited number of products, as well as their categories and subcategories;
- sale of digital products (e.g. e-books, music, movies, software);
- product ratings, reviews and comments;
- built-in affiliate marketing system – a method of business promotion in the network;
- the option of award points (merchant can create a loyalty system: give the customer bonus points, and he will use them for further purchases);
- Multilingualism (if the language you need is not included in the localization, you can add it yourself).
The store administrator will like the following features:
- convenient admin panel, where the data with orders, sales and customers are presented;
- the ability to manage several stores from one admin panel;
- different parameters (colors, size, other characteristics) can be added for each product;
- sellers can offer customers discounts, gift certificates, coupons;
- several people can administer the site;
- available sales reports (reviewed products and purchased products);
- integration with Google Analytics and CRM;
- synchronization with applications such as 1C, My Composition and Class 36;
- backup of the entire store (a backup copy can be restored in the admin panel).
Convenient and clear interface of the site is important for customers, as well as the product itself. The basic functions of Opencart will be enough for customers to:
- set filters on goods by the categories offered;
- pay in a convenient currency;
- receive email notifications (order status, promotional offers, etc.)
- subscribe for goods/services;
- use one of the most popular delivery services.
Basic functionality can always be increased by means of modules. With them, the merchant will have access to a greater number of additional options. Here are some of them:
- email confirmation;
- the ability to compare prices and products;
- lists of similar and new products, bestsellers;
- quick wait on one page;
- a specific color for each order status;
- sending notifications via SMS;
- communication with customers in live-chat directly on the site.
Payment module for Opencart
In addition to quality products and clear interface, the store should have convenient payment methods. Moreover, the protection of payment data is more important for customers.
Opencart offers the use of one of the 36 payment systems integrated into the standard functionality. If another payment module is needed, it can be downloaded and added to the site. The main thing is that the software extension is suitable for the CMS-system.
The aggregator of payment systems Interkassa offers merchants payment module for Opencart . It is installed in a few clicks, even an inexperienced user can cope with it.
Thanks to Interkassa payment acceptance you guarantee customers protection of their personal data and access to a wide range of payment solutions: payment by any Visa or MasterCard card, e-wallets, payments via terminals.