To attract and retain as many visitors as possible with a website, you need compelling content.
To attract and retain as many visitors as possible with a website, you need compelling content. Texts, images, videos and graphics not only add value to the resource for users, but are also positively flagged by search engines.
Once created, any content needs to be published and then it needs to be managed, updated and distributed online. Regardless of the size of the website, this is a time-consuming task that is accomplished with a content management system (CMS).
There are currently about 300 different CMSs available on the market. When managing content with their help, programming skills are not needed at all, and administration is reduced to simple repetitive functions – for example, creating new sections and copying text from Word in the built-in editor. It uses a graphical user interface that is intuitive for most people in the smartphone age.
The software itself is an interactive resource, a so-called web application. In practice, it works in such a way that employees go to their login page to get to the part of the site that is invisible to visitors. This part is called the backend. The publicly accessible part of the website is the interface.
The backend is used to customize the resource and manage content. Without a CMS, website operators would have to edit the page for each change using an HTML editor and then upload it to the server using an FTP program. With a CMS, this is no longer necessary.
The ease of management makes these systems ideal for supporting both large and single-page sites. Some of the CMSs are free and some are open source, which means that each owner can make edits to meet the requirements of their own unique projects.